BLA Trade Talk: Life Cell

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Boating Industry recognises Life Cell as 2018 Top Product.

Life Cell Marine Safety is proud to announce that boating publication Boating Industry in the US has chosen Life Cell as a 2018 Top Product. For the fifth consecutive year they chose 50 of the newest and most innovative products for the marine industry. All of the winners, including Life Cell, stood out from hundreds of nominations for their impact on the industry, innovation and how they advance their product category – or create something completely new.

Life Cell is redefining how safety equipment is stored on boats and creating a new category of safety equipment in an attempt to save lives. Life Cell is a buoyant float-free device that can store all essential marine safety equipment and is designed by a survivor of a rapid sinking off the coast of Sydney, Australia. It is like combining a life ring and a grab bag in one device, two items that have undergone little innovation in recent history.

Jenny Aiken, CEO Life Cell Marine Safety, is thrilled that Life Cell is gaining recognition in the largest marine market in the world.

“Life Cell has had significant success in Australia since it was launched in 2015 and we are pleased that we are starting to get the same traction in the United States,” she said.

This award adds to other recent milestones such as US boat manufacturers starting to recommend Life Cell, including Alabama-based Silver Ships who have included Life Cell on their new Fire/Rescue demonstration boat. In addition, towing franchisees from both Sea Tow and TowBoatUS have begun recognising the value of Life Cell by installing it on their vessels.

For more information, contact your local Territory Manager.

Shaun Clancy explains why it's great to have a Life Cell on board.

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