Telwater takes on Evinrude engine distribution

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The Telwater and Evinrude Australia team at Friday's press conference on the Gold Coast.
The Telwater and Evinrude Australia team at Friday's press conference on the Gold Coast.

Fishing World's Scott Thomas reports from the Telwater/Evinrude media event last week.

Telwater, the Queensland-based manufacturer behind Quintrex, Stacer, Savage and Yellowfin, has been appointed the Australian distributor for the range of Evinrude direct injection two-stroke outboards.

The announcement was made at a media press conference last Friday and followed a week of dealer meetings where Telwater laid out its future plans for Evinrude.

The agreement covers the distribution of engines only. While Telwater makes the transition, Evinrude's parent company BRP will continue with parts and accessories as well as technician training and warranty administration from Sydney.

Telwater will now be distributing Evinrude through its existing boat dealer network via boat, motor, trailer (BMT) packages. It will also distribute 'loose' engines and work with other manufacturers and dealerships to continue the supply through Evinrude’s Australian network.

“Since 2011, we have been working with BRP to offer quality Telwater boat and Evinrude E-TEC engine packages. This new agreement will further strengthen our collaboration and ensure we continue to offer consumers products that provide the best boating experience possible,” said Telwater managing director Paul Phelan.

BRP’s vice president and general manager for Asia Pacific, Gregoire Dupont, said Telwater was the perfect distribution partner with a proven track record spanning almost 30 years.

“As the boating industry continues to evolve it makes sense that we grant the distribution of our product to the leading boating manufacturer in Australia that can supply factory-backed and fitted boat, motor, trailer packages that offer the highest level of innovation and quality on the market," said Dupont in a statement.

As part of the announcement, Telwater has now officially confirmed the cessation of its Vortex engine brand. Telwater sales and marketing manager Damien Duncan said that during its time, Vortex was a successful and strategic move to remain competitive during the recent industry downturn.

Looking to the future, Duncan said that Telwater's focus on BMT packages to the end user will continue to grow under the new Evinrude distribution. Each BMT that leaves the factory will be fully pre-packaged to the dealer.

"All the dealer has to do is fuel up the boat, switch on the battery and hit the water,” said Duncan.

“We see BMT as the future, it’s going towards the car industry. We’re making it easier for dealers to focus on sales and service as opposed to fit-up,” he added.

Watch Evinrude Australia's national account manager Jason Draeger talk about the new distribution deal.

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