SYBA and AIMEX sign agreement

TWO key marine industry organisations have signalled a positive move forward for the Australian marine industry by signing a landmark agreement to work closer together.

Under the new agreement, the Australian International Marine Export Group (AIMEX), the peak body for Australian marine exporters, will manage the day to day operations of Super Yacht Base Australia (SYBA) the peak body for the Australian superyacht sector.

Both AIMEX and SYBA have a strong history of promoting Australian products and services globally and marketing Australia as a destination for superyachts.

“We see that this agreement with AIMEX will enhance the day to day management of SYBA and ensure that the SYBA brand and focus will continue to drive results for SYBA members,” said chairman of SYBA David McQueen.

“AIMEX has developed a high profile within the industry both in Australia and globally and having them manage our day to day operations and working closer with them will bring benefits for all.”

AIMEX chairman Alistair Murray said: “This is a great move to bring two similarly focused organisations closer together and at the same time ensuring both brands continue to be strongly marketed in Australia and internationally.”

“AIMEX under the management of chief executive MaryAnne Edwards and with a stable and strong industry experienced board has gone from strength to strength and this relationship with SYBA is another positive step for the industry as a whole.”

The agreement commenced on 1 July and is seen by many key industry stakeholders as a positive step for both organisations.