Quicksilver's inflateable PFDs

Quicksilver says it doesn't cut into the back of your neck, rub your shoulders or scratch your skin, which is far too common with the old "brick" PFDs.

The improved shape of Quicksilver's new PFD means it sits better across the neck and shoulders without any loss of functionality. A padded neoprene collar and extended length adds to the comfort level.

It is also much less restrictive than most PFDs on the market.

"For example, now in Victoria everyone in a boat under 4.8m has to wear a PFD. If you're out fishing or cruising with the family then you might be wearing one virtually all day so comfort is crucial," said Quicksilver's accessories director Paul McLean.

"PFDs are there to save your life and the more comfortable they are the happier people will be to put them on and keep them on," he said.

The new QuickSilver PFD meets Australian Standard AS 1512 for personal flotation devices, and it is approved for use in all Australian states and in New Zealand.

It also comes in a re-useable, breathable plastic storage bag so it can be easily put away in a convenient spot.