Power Equipment shuffles management roles

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Power Equipment's new national marine sales manager, Mark Butterfield.
Power Equipment's new national marine sales manager, Mark Butterfield.

All senior management positions now based at head office in Melbourne.

Power Equipment has announced a number of key changes to the company’s senior management positions including relocating the role of national marine sales manager to the company’s head office in Lynbrook Melbourne.

This position has been filled by Mark Butterfield, effective immediately.

Prior to this promotion, Butterfield, who has been with Power Equipment for over six years, was the industrial power products area manager with responsibility for the Victorian, South Australian and Tasmanian regions. He also had responsibility for the successful introduction of the Yanmar Net Cleaning Robot into Australian and New Zealand markets.

Former national marine sales manager, Michael Blair, will continue to operate from Power Equipment’s Queensland office at Coomera where he will fulfil a number of key functions, namely Queensland branch manager and pleasure boat engine product manager. The role of Queensland branch manager was previously held by Ray Harris, who will continue in his existing marine sales role.

“This is a re-alignment of positions which has been strategically implemented with the full consultation and consent of the Power Equipment staff involved,” said Allan Foster, managing director, Power Equipment.

“In his national role, Michael Blair has proven to be an exceptional asset to Power Equipment since he joined us in 2001. Under Michael’s direction, the Yanmar brand continued to be the market leader in the pleasure boat segment, but he has also driven the Yanmar brand to a position of dominance in the commercial marine market.

“Michael has now passed the baton to Mark Butterfield and done so with his blessing. In addition to taking on a new role in Queensland, Michael Blair will mentor Mark Butterfield through the transition period and beyond.

“We are fortunate to have two exceptionally capable individuals in Michael and Mark integral to the Yanmar team.”

Mark Butterfield began his working life as a diesel fitter working on commercial workboats and pleasure craft. This involved both service work, vessel commissioning and sea trials. He first joined Power Equipment on a contract to perform a feasibility study on the potential to market the Yanmar Net Cleaning Robot in Australia and NZ. Following the success of this project he was permanently recruited to the Industrial Power Product Division in 2009.

“Moving to the marine division of Power Equipment is a thrilling opportunity to grow with this market leading brand in Yanmar,” said Butterfield.

“Marine business is an area that I have enjoyed for many years and I’m very much looking forward to being wholly focused on this area of marine applications. Equally this is an exciting time when we will see further technology advances in products being offered to the market from Yanmar.”

Following Butterfield’s appointment, all senior management positions are now based at the company’s Melbourne head office. A replacement to fill the position vacated by Mark Butterfield is presently being sought.

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