Musto set for big Sydney show

THIS year's instalment marks the 15th consecutive year Musto has taken a stand at the Sydney International Boat Show and to mark the occasion the Northern-Beaches headquartered brand intends radically ramping up its presence at the July 29 to August 2 event.

Among the most pressing items on its agenda is the debut of several new products to the Musto offering, with the breathable Sardinia and Corsica jackets and gilets among them.

Available in both men's and women's styles, the garments come in a host of colours including aqua, black, platinum and red and have a recommended retail price of just $AU199 for the Corsica gilet and $AU279 for the Sardinia jacket, making both items the perfect light waterproof layer.

Having been named SIBS official clothing supplier, Musto will also dress event staff and volunteers with up to 80 individuals being seen in the brand's sought-after range of polos, jackets and corporate shirts.

Further to its commitment to the event, Musto will also stage daily fashion parades, in both the Better Boating Lounge and the Nautilus Fishing Clinic, to showcase the latest trends across its leisure, swimwear and technical ranges while also offering a sneak peek into sailing ranges launching instore early next year.

In many ways it will be business as usual for Musto managing director Duncan Curnow and his team with the brand also manning a stand in the heart of the event's 25,000 square foot exhibition area.

It is here fellow exhibitors, together with the general public, will be afforded the chance to take a closer look at the Musto offering - while also snaffling some great discounts on existing stock with some products being sold for as much as 70 per cent off their recommended retail price.

Musto managing director Duncan Curnow said the SIBS show was one of the highlights of the brand's hectic trade fair calendar, alongside the Sanctuary Cove and Mandurah Boat Shows.

"For us SIBS presents the perfect opportunity to introduce a wider audience to the innovative MUSTO offering while also offering loyal customers some really great on-the-spot specials."

Curnow said he encouraged all attendees to pop by the MUSTO stand, Number 229 located in Hall Two of Sydney Exhibition & Conference Centre in Darling Harbour, to say hello and check out the bargains on offer.