McIntyre equipment Steyrs a new direction

AFTER 13 years as the Australian Distributor for STEYR Motors, McIntyre Equipment Pty Limited has created a new company to take STEYR Motors into the future.

As of April 1, 2010, McIntyre Equipment will transfer the STEYR Motors business to another McIntyre Group company, STEYR Motors Pty Ltd.

The new company will trade as STEYR Motors Australia and will kick off operations with a new and exciting look which will be released at the Sanctuary Cove International Boat Show in May.

In conjunction with a world wide marketing strategy implemented by STEYR Motors GmBh, the new image will feature unique brand association and a modern sophisticated approach to the selling of diesel engines.

Director Rob McIntyre said: “We see the new company reinforcing the STEYR Motors brand to the market place but more importantly believe the fresh approach will further a customers brand experience.”

“In practical terms, nothing will change for our customers and they can still expect the same high level of service and support from us.”

See the new look STEYR Motors Stand at the Sanctuary Cove International Boat Show in May.