Maritimo opens Sanctuary Cove sales centre
New sales and marketing hub to promote Maritimo on the Gold Coast.
Before an invited audience of 180 guests, the City of Gold Coast Mayor, Councillor Tom Tate, last week officially opened the new Maritimo sales and marketing facility at Sanctuary Cove.
Overlooking the main marina at the Marine Village Sanctuary Cove, the 133m2 facility incorporates the Maritimo dealership, BMS, which has relocated from Runaway Bay, as well as work stations, a manager’s office, meeting room, samples boards and audio visual equipment.
It also features a working replica galley from an M70 motor yacht which will be used for cooking demonstrations and classes, while the fit-out of the facility showcases the various timbers used by Maritimo's craftsmen. The facility has been leased for five years and overlooks Maritimo's berths at Sanctuary Cove which includes berthing for up to 10 vessels.
BMS dealer principal Ormonde Britton said the extra berth space gives BMS the ability to display more models in the Maritimo fleet as well as pre-owned vessels.
“We look forward to welcoming both old and new Maritimo customers to Maritimo Sanctuary Cove," said Ormonde.
Greg Haines, international sales and marketing manager, said Maritimo Sanctuary Cove will become the company's main sales and marketing hub on the Gold Coast.
“The new centre at Sanctuary Cove raises the bar for Maritimo in terms of how we display our model range and will give prospective purchasers an unrivalled experience of the brand and what we offer,” he said.
“The timbers and fabrics we use are all highlighted and there's state-of-the-art audio visual equipment showcasing Maritimo's complete range. We will also be using the facility in conjunction with brand partners such as Miele to host celebrity chef cooking demonstrations and interactive master classes for our customers.
“Other events involving brand partners such as Maserati and various selected high-end brands will be held at the centre to broaden awareness and knowledge of the Maritimo range of vessels.”
Maritimo's CEO Garth Corbitt said the creation of the centre was a continuation of Maritimo's corporate expansion strategy and stated goal to increase awareness of the brand globally.
“The Sanctuary Cove International Boat Show is a major event on the world boat show calendar and attracts people from around the globe so our new facility will position us front and centre at that important event and gives us a prime base to showcase our products throughout the rest of the year,” he said.
“The position and the Sanctuary Cove brand makes it a perfect fit for us.”