Management reshuffle at Doyle Sails NZ

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The new management team at Doyle Sails NZ: (l-r) Richard Bouzaid, director of design, Mike Sanderson, CEO, and David Duff, managing director.
The new management team at Doyle Sails NZ: (l-r) Richard Bouzaid, director of design, Mike Sanderson, CEO, and David Duff, managing director.

MD Chris McMaster steps back from daily operations to go cruising.

Doyle Sails New Zealand has announced details of a strategic restructure including changes to its ownership and management team.

Mike Sanderson, director and head of sales, will take over as the majority shareholder and CEO. Fellow owner/directors David Duff and Richard Bouzaid will also increase their shareholding with Duff appointed managing director and Bouzaid as director of design.

Current managing director, Chris McMaster, will move into a consultative role that will allow him to step away from the day-to-day operations of the company while still making his expertise available to customers.

A company statement said the changes mark a renewed strategy for the company to continue the fast growth of its presence in the high end performance market. Sanderson, Duff and Bouzaid all have experience in high performance race campaigns, including the Volvo Ocean Race and Americas Cup.

“My time building the Stratis technology and product at Doyle Sails NZ has undoubtedly been one of my most satisfying achievements,” said McMaster. “The Kiwi attitude of can do and taking on the world is something we are proud of at Doyle Sails New Zealand, and now is the right time for Mike and the guys to take it to the next level again.

“Mike has proven himself many times over at the top in the competitive sailing game worldwide, and running the Doyle team will be no different - driving a team of highly motivated individuals all in the same direction to be at the top of their game.

“This change will allow myself and my family the time to enjoy life and for me to get out, putting the product that we have been making for so many years to my personal use, cruising the world for the next few years. I’m hoping to be catching up with as many of our customers as possible actually out on the water.”

Mike Sanderson said the restructure will build on McMaster's legacy and take the business to the next level.

“We have never been afraid to embrace change and take the business in new directions – the Stratis range is the epitome of that – and the time is right to capitalise on opportunities,” he said. “I am more charged up than ever and ready to help steer Doyle Sails NZ, and in particular our world leading Stratis product, into the next phase and that is going to be a very exciting challenge.”

The changes will effective as of 1 October 2016.

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