London loses another boat show
Revamped London Yacht Show postponed until 2020.
Following on from the cancellation of the London Boat Show last year, the organisers of the London Yacht Show have also announced that the 2019 event, due to have been held next month, will be postponed for year due to a lack of interest from target exhibitors.
Previously known as the London On Water Show and held in London Docklands, the show was rebranded and relaunched last year with a focus on the high-end boating and luxury goods market.
Organisers said that when the event was launched in December 2018 it generated “a huge amount of industry interest and excitement”, with many of the UK’s largest yachting brands signing up for the show and other luxury stakeholders pledging support. However, since then it appears that interest in the event has waned.
“Since an initial burst of interest in the London Yacht Show, take-up has slowed from some segments of the industry and from luxury brands,” said Andrew Williams, president, maritime group, Informa Global Exhibitions. “And so, with just over a month to go until the planned launch, overall commitment to the event is not at the level required to deliver a show with the profile, scale and market breadth the industry asked for and deserves in London. Following extensive consultation with key stakeholders, we therefore believe it is in everyone’s interest to postpone the show until next year.”
“We are all now very focused on delivering a great event and experience in 2020, creating a unique experience for visitors and a leading UK showcase for exhibitors within the growing, international yachting, boating and luxury markets.”
The long-running London Boat Show, which for many years was held at the Earls Court exhibition halls, was axed in 2018 due to declining attendances and a lack of support from the marine industry.