Jobs lost as Maritimo brings Elandra in-house

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Back in the fold: Luke Durman and Tom Barry-Cotter at Elandra Yachts.
Back in the fold: Luke Durman and Tom Barry-Cotter at Elandra Yachts.

Barry-Cotter family reunites to merge luxury yacht brands.

Luxury yacht builder Maritimo has bought fellow Gold Coast boat builder, Elandra, bringing to an end the three-year-old company's quest to establish a rival luxury boat brand.

The move will see Elandra designer, Tom Barry-Cotter, reunited with his father, Bill, at Maritimo.

Elandra was launched in April 2013 by Barry-Cotter senior's two sons, Tom and stepson Luke Durman. During its short time in operation, the company launched its 53 model shown at Sanctuary Cove and Sydney, and unveiled plans for a 49 model. Three boats in total were built and sold. It is not known whether or not Maritimo will support the warranties on these boats.

Only three months ago, Elandra was advertising for more staff as a result of what it called “unprecedented levels of growth”. At the time, it claimed to have a workforce of 25 staff at its manufacturing base at Arundel although the Gold Coast Bulletin reported that only 10 staff were currently employed of which half are expected to be made redundant.

The Elandra manufacturing is expected to be transferred to Maritimo's Hope Island shipyard. Maritimo said it is interviewing Elandra staff to see how many it will take on although it did confirm that Tom Barry-Cotter will be employed to continue on the design and development for both the Elandra and Maritimo brands.

Maritimo's general manager operations, Phil Candler, said the economies of scale that the move would bring were significant.

"We will work with the Elandra team to refine and improve on what they have already created and we are confident that the Elandra sports yacht range will fit well under the Maritimo international brand," he said.

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