Gold Coast Expo moves to March
Clash of show dates on the Gold Coast avoided for 2017.
The Gold Coast International Marine Expo has announced it is moving its show dates forward in 2017 to 17-19 March. It was originally scheduled to run at the same time as the Sanctuary Cove International Boat Show (SCIBS) from 25-28 May, as it has done for the past two years.
The Expo will also be rebranded as the Gold Coast International Boat Show & Marine Expo and will be operated and managed with the support of the Boating Industry Association (BIA). It will continue to be held at the Gold Coast Marine Precinct.
The simultaneous staging of the two shows on the Gold Coast has provoked sustained criticism from industry members and exhibitors forced to choose between events or exhibit at both. In a Marine Business online poll earlier this year, two thirds of respondents favoured moving the shows to separate dates.
BIA national CEO, Howard Glenn, said the intervention of the BIA arose from ongoing communication and concerns received from industry participants wanting to eliminate the challenges associated with two major events running concurrently without transport links. He said the BIA is pleased to see a separation of the two show dates on the Gold Coast.
“The Gold Coast region is the heartbeat of Australian boat and yacht manufacturing and an area we should showcase to the world.
“Both the Sanctuary Cove Boat Show and the Gold Coast Marine Expo have a clear purpose in the market. The timing of the two shows created concerns for both industry and show visitors.
“For complex reasons, the two shows were unable to unite as a single event, and the Coomera event was not able to run later in the year.
“We are pleased that a separation has now occurred, and that the renamed Gold Coast International Boat Show & Marine Expo will run at a separate time, more than two months prior to the Sanctuary Cove event.
“This will allow each event to present its offering to the market place without any possible confusion. It is a positive step forward and will help us to continue championing the region.”
With the change of dates and the need to bring the planning for the event forward, the BIA will become the delivery partner with the Expo to help with resources to support operations, marketing and back of house administration.
“Our support for the Gold Coast International Boat Show and Marine Expo will not diminish our ongoing support for the Sanctuary Cove Show. Both shows will provide an important opportunity to build our industry’s prosperity,” said Glenn.
Expo welcomes support
Current Expo event & marketing manager, Emma Brown, will continue to lead the boat show management team to ensure a smooth transition to the 2017 March dates.
“A stand-alone Gold Coast International Boat Show & Marine Expo means the Expo we all know and love will be able to continue to grow and build on its proven success - 2016 was our biggest show in six years,” she said.
“The new March dates create further lead time for our exhibitors as existing boat owners can prepare for their coming summer – fresh in their minds are their considerations for repowering, replacing or upgrading their boat’s systems and accessories, or buying a new boat or yacht to further enhance their leisure time with their families next season.
“For manufacturers, importers as well as accessories and service providers, the pre-winter campaign timing is a business imperative.”
Brown added that the full support of the BIA is immensely significant and welcome.
“The skills, resources and experience the BIA brings to the table will be invaluable for our boat show, and for our industry as a whole.
“With our new dates, we are now taking ‘the boat show with so much more’ to a whole new level.”
Applications to exhibit for the 2017 Gold Coast International Boat Show & Marine Expo to be staged in March 2017 will be released today. Exhibitors are invited to register their interest by contacting the show team via www.gcmarineexpo.com.au.
What do you think of the change of dates? Leave your comments below or cast your vote in the Marine Business online poll.