Decathlon adds more Aussie sports outlets

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French retailing giant expands in Sydney and into Melbourne.

Global sporting goods retailer, Decathlon, has opened its second store in Sydney and will be opening its first two stores in Melbourne in Box Hill South and Knoxfield in the coming weeks. The company opened its first store in Sydney last year and has since been averaging more than 60,000 items sold per month with a half a million visitors per month.

Based in France, Decathlon is one of the world’s largest sporting goods retailers with more than 1,200 stores around the world including 250 in China. Described as the Ikea of sporting goods, the company designs and manufactures all its own brands including several ranges for sailing, boating, kayaking, paddleboarding and fishing. It sells no third-party brands.

The new store which opened in Auburn this week spans over 4,000m2 encompassing 70 sports and employing 70 staff.

“We are extremely pleased to open our second store in Auburn, Sydney’s thriving west, and to be expanding our presence across Australia," said Olivier Robinet, Decathlon Australia CEO.

“Building on the success of our website and our first store in Tempe, Sydney, we want to maintain the momentum by opening further stores across Australia every year. The people of Australia have embraced our brand and we are excited about this.”

While not putting a figure on the number of stores the company expects to open in Sydney, Robinet told Marine Business that the goal is to have nobody living more than 30 minutes’ drive from a store. The company offers a two-hour pick-up service for goods bought online, or a 24-hour delivery service.

“We offer high quality products at affordable prices with great service and interactive experiences in store. Customers can try and test out our wonderful products in our active zones and even take products home to try them for up to a week,” said Robinet.

While the stores are open to anybody to visit, to make a purchase customers must first become a Decathlon member – which is free – by signing up in the store.


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