THE traditional marina is increasingly under pressure as consumers drive change according to speakers at Marinas 2011. Joe Ueberroth is the keynote speaker at the international conference and exhibition for the marina industries being held in Melbourne 20-22 June.
According to Joe Ueberroth: “consumers in all markets are demanding more – better service, higher quality, more personalized care, greater convenience and greater social responsibility; the marina industry is not immune. Marinas that can adapt to the changing needs of boaters and align themselves with current and future trends in the marketplace will succeed.”
Joe Ueberroth from the USA is highly qualified to speak on the future of marinas. He succeeded in the marina business by applying the hospitality model of management to the marina industry. As a result, his company Bellport grew quickly to manage yacht clubs and resort marinas worldwide.
From 2003, as CEO of public travel company Ambassadors International he guided a successful expansion via acquisitions including cruise lines, Bellport and Bellingham Marine. After leaving Ambassadors in 2009, Joe purchased the group’s marine assets. He now serves on the boards of one public and seven private companies.
Change that is being driven by regulators is also an increasing issue for traditional marinas according to Brian Toyota from ML Design Masterplanners. Brian will present as part of a plenary panel session at Marinas 2011 entitled ‘Sustainable Marina Development’. Canadian-born Brian Toyota joined ML Design in 1991. Since that time, he has played a key role in the planning, design and delivery of major projects throughout Australia and South-East Asia. Prior to joining ML Design, Brian was the Design Director responsible for the master planning and architectural design of the landmark Sanctuary Cove integrated resort/residential community on the Gold Coast.
“The Context in which our marinas are located has, over a period of time, significantly changed. With a greater emphasis now placed on the quality of its environment and surrounds. Ongoing changes to legislation have seen the need to change our approach to the form and function of these facilities in order to ensure they meet the ever tightening expectations, without making them commercially redundant”.
The full program for Marinas 2011 International Conference and Exhibition with the theme of "new horizons" can be viewed on line at www.marinas.com.