Brisbane beats the second year blues
Brisbane Boat Show buoyed by positive returns for a second year.
Last week's Brisbane Boat Show continued the run of positive boat show returns in 2017 with a solid increase in visitor numbers and good feedback from exhibitors.
This was the second year since the show's 'rebirth' at the Brisbane Convention & Exhibition Centre with early results confirming a continuing growth in both exhibitor and visitor numbers.
The show was expanded this year to encompass 20,000m2 across four halls accommodating more than 70 exhibitors. The show focused heavily on the trailer boat market with a wide range of brands on display including several not exhibited at the Sydney show.
Visitors numbers were up on last year with a total of 15,727 visitors over the three days, up by more than 20% on the 2016 show. The biggest crowd of over 7,000 visitors attended on the Saturday but all three days saw an increase in numbers, including on Sunday when there were competing events on in Brisbane.
“Both consumer and exhibitor research will now commence to help us understand the real show result beyond the visitor numbers,” said Howard Glenn, BIA national CEO.
“This will help us to better understand the results and prepare for next year’s event. The event’s success can only continue if we build a bigger and better program for next year.”
The show will return in 2018 at the same venue, scheduled for 24-26 August, 2018.
Check out this short video of the show put together by BIA.