BCF helps put Super Retail Group on earnings high

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Boating and fishing chain delivers 5% sales growth for retail giant.

The BCF outdoors chain has helped drive its parent company, Super Retail Group, to record sales and a jump in earnings for the 2016/17 financial year.

Overall, the company recorded total sales of $2.5 billion, up 4.1% on a like-for-like basis compared with the previous year, while total earnings before interest and tax (EBIT) jumped 18.3% to $207 million. Other retail chains in the company include Rebel, Supercheap Auto, Ray's Outdoors and Amart Sports.

In the leisure retailing division, BCF was the star performer with like-for-like sales growth of 5.1% for the year. Overall sales for the division actually fell by nearly 5% which the company said was due to the closure of 38 Ray's Outdoors stores during the year. In contrast, 16 new BCF stores were opened (including 12 which were former Ray's Outdoors stores) with one closure resulting in a total of 135 BCF stores around the country.

According to the company, sales growth at BCF was strong across the country with fishing sales benefiting from customers who previously shopped for fishing gear at Ray's Outdoors. Camping and apparel categories also delivered strong growth. Overall EBIT for the leisure division was $25.4 million, a increase of 36.6% on the previous corresponding period. The division also saw big growth in digital sales, up by over 150% on the previous year.

“We continue to see large increases in the number of customers interacting with our brands through our digital channels,” said Peter Birtles, Super Retail Group managing director and CEO. “This is not only generating significant growth in digital sales, particularly through click-and-collect, but is also helping our customers make their buying decisions before coming into store to complete their purchases.”


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