Australia Unlimited brand to launch at Monaco Yacht Show

THE Australian International Marine Export Group (AIMEX) and Superyacht Australia, are putting their joint weight behind a strong Australian presence at the Monaco Yacht Show this month.

To ensure a high profile at this event, AIMEX and Superyacht Australia are launching for the first time to the marine sector the new Australia Unlimited brand.

Building Brand Australia is an Australian Government program to better communicate our credentials as a world business partner and global citizen. In 2010 the Australian Government endorsed Australia Unlimited as the consistent branding approach that reflects the broader capability of contemporary Australia.

Developed by global advertising agency M&C Saatchi following industry consultation, a public tender and extensive international and domestic research. Research was run in 14 countries and with 14,000 participants.

Highlighting the strength of the marine industry in Australia, the stand will showcase a number of the country’s leading marine manufacturers, yacht builders and refit specialists including Coursemaster Autopiliots, Hydrive Engineering, Muir Winches, Azzura Marine, Rivergate Marina & Shipyard, VEEM Propellers and Stormy Australia. The stand will also promote Australia as an idyllic cruising destination, profiling the entire Australian Superyacht industry and its capabilities.