Business

Australia’s premier marine PR/media specialist Sandman Public Relations discusses the roles of internal and external marketing/communications teams…

Australian marine PR/media specialist Sandman Public Relations explains how to use QR codes to engage your audiences…

While it can be hard for businesses to keep afloat with the barrage of constantly changing laws and regulations, some impending legislative reforms are too important to ignore.

Scams and misleading business dealings are rife during trade shows. Marcel Vaarzon-Morel and Trent Fuller shed light on a few of these show time traps.

Marine PR/media specialist Sandman Public Relations highlights the importance of professional photography…

Marine PR/media specialist Sandman Public Relations highlights the importance of building and maintaining a strong and differentiated corporate reputation…

Marine PR/media specialist Sandman Public Relations highlights the critically important role of a professionally-developed website in business success

Lawyer Marcel Vaarzon-Morel follows up September's column with more advice on unfair contracts for those in the marine industry.

Marcel Vaarzon Morel reports on the change in marine culture to introduce accreditation within the industry.

Marine PR/media specialist Sandman Public Relations skims the surface of “social media marketing” and its ability to increase website traffic and product sales…

Lawyer Marcel Vaarzon-Morel examines the recent landmark legal case brought against US marine giant Brunswick.

Exhibiting at boat shows can be an essential part of running a marine business. But what happens if something goes wrong, are you covered? Marcel Vaarzon-Morel reports.

Marine PR/media specialist Sandman Public Relations offers some timely advice on maximising your boat show presence…

There are many similarities between a well-built vessel and the structure of business – if both are not thoughtfully conceived, and built to weather storms, disaster could occur and the port of destination may not be reached. By Marcel Vaarzon-Morel.

Marine PR/media specialist Sandman Public Relations discusses the importance of creativity and consistency in marketing efforts.