Profile: Davey Marine Electrical
BASED in Melbourne, Davey Marine Electrical is the city's marine electrical specialists, servicing the booming market for marine electronics. Scott Thomas caught up with the Davey brothers to find out more.
Marine Business regularly covers the latest and greatest from the world of marine electronics.
This segment of the marine industry has somewhat bucked the recent downward trend in the industry by producing a steady flow of new products and creating strong demand. With such a high number of products hitting the market and customers demanding higher-end equipment for relatively small boats, some switched-on operators are reaping the rewards.
Davey Marine Electrical is one such business. Based in Melbourne, the company is the city's trailer boat marine electrical specialists and offers all electrical, plumbing and trailer work. It provides Melbourne, Mornington Peninsula, Phillip Island and the Latrobe Valley with a premium marine electrical service.
“We offer supply, installation and repair on GPS units, sounders, radar, autopilot, sound systems, bait tanks, deckwash, lighting and trailer service,” said managing director, Adam Davey.
Trained by all the major marine electronic brands in the Australian market, Davey Marine Electrical will supply and install equipment and also teach customers how to use it.
With a background in the avionics tech trade, Davey started Nautek Marine in 2006.
“I owned and operated that business until 2012. I was awarded Furuno Dealer of the year twice and won Australia's Greatest Boats in 2010 in the Project Boat Division. I was also a finalist in Australia's Greatest Boats 2011,” said Davey.
After selling the business, an overwhelming request from existing clients saw him back in the industry, going into business with his brother, Matthew, an auto electrician by trade who also worked in the industry as head installer over a three year period. According to Adam, demand today is at an all-time high.
“Work is incredible. I'm amazed at the loyalty of my clients, word of mouth represents 95 per cent of our work and social media also a small contributor. We haven't even launched the website as yet,” he said.
Going ahead in leaps and bounds
Davey said customers these days are spending more and more on custom fit-outs. The marine electronics market is going ahead leaps and bounds.
“Clients are now demanding more from the systems installed. Radar, autopilot, Downvu and long range communications are now an absolute minimum in custom offshore fishing vessels,” said Davey.
Davey said the business has hit the ground running with demand for space being its biggest problem.
“We never imagined the business to take off as quickly as it has. It's a good problem to have.”
Davey recently had a 200m2 facility purpose built on his property in Pakenham.
“This gives us the flexibility to work with our clients outside of normal business hours. It keeps overheads low, therefore reducing our charge-out rate.
“Our location seems to work well, this area is the gateway to Lakes Entrance and very close to Phillip Island and the Bays. Our distant clients don’t seem to be concerned about travelling for the level of service and experience we offer. We have clients travelling from as far as South Australia,” he said.
What does the future hold for Davey Marine?
“At this stage we have a few plans moving forward but we want to retain that one-on-one level of service that the marine electronics market is clearly lacking,” concluded Davey.
The article first appeared in the June-July 2015 magazine issue of Marine Business.