During Sydney International Boat Show, the Polish Investment and Trade Agency will organize a Polish national stand (booth no. 608A).
The Polish national stand aims to promote the Polish yacht and boat sector among foreign entrepreneurs. The Polish Investment and Trade Agency implements a yachts and boats industry promotion programme, whose aim is to promote the Polish economy, based on Polish product brands falling within the National Smart Specialisation areas. Actions implemented as part of the task are focused on promoting the yachts industry as a whole.
According to the media release, yachts and boats manufactured in Poland are "appreciated all over the world" and are "known for their superior quality, perfect workmanship and attention to detail".
On the Polish luxury goods market, there are around one thousand companies related to the yacht industry. These are manufacturers selling yachts under their own brands, companies manufacturing them on a special order and sub-suppliers.
Well known Polish brands:
Due to the high quality of production, more than 95% of the production is intended for export. Polish yachts and boats are associated with high quality and reputation of reliability.
Foreign brands having production in Poland:
Norwegians are an undisputed leader among recipients of Polish yachts and boats. In 2017 alone, they bought Polish watercraft to the value of EUR 70 million. The second and third places are occupied by the French (the total value of export in 2016 amounted to EUR 55 million) and USA (EUR 51 million), respectively. The Netherlands are the fourth in terms of value of export. The next places are occupied by the Germans, Sweden and Great Britain.
Polish yachts and boats sector is one of the Polish industries in which so many companies are producers of international luxury brands.
In 2016, the value of the luxury goods market in Poland amounted to EUR 3,9 billion, which means a 15% increase compared to 2015. Is estimated that the value of this market in Poland will amount to nearly EUR 4,8 billion.
The Polish Investment and Trade Agency implements a yachts and boats industry promotion programme. The aim of the program is to promote Polish branded products and to strengthen the image of our country and the Polish economy in the world. Actions implemented as part of the task are focused on promoting the yachts industry as a whole.
A Polish booth presenting the Polish yacht industry at SYDNEY INTERNATIONAL BOAT SHOW - will be located in hall 6, stand no. 608A