Sandman releases gritty publication

AUSTRALIA’S premier marine PR/media specialist Sandman Public Relations has launched its business development publication “Sandpaper – advice to shape your business”.

An industry first, Sandpaper is a collection of whitepaper-style articles offering branding, communications and media advice – covering everything from corporate identity to social media to maximising presence at boat shows and exhibitions.

Sandman PR director Ben Sandman said whether you’re involved in a start-up retail venture or an established multinational, branding and communications should be at the heart of every business.

“When many business owners and managers think about ‘promotion’ they immediately think it will cost them a fortune, but that’s not necessarily the case,” Sandman said.

“At the end of the day, what price can be put on an investment that delivers such significant and lasting value that will actually grow a business?
“With so many factors to consider when planning and implementing a promotional campaign, Sandpaper provides a solid starting point for those who are serious about the success of their business.”

Similar to the industry’s response to attend Sandman PR’s  “Hour of Power” media seminar held during the Sydney Boat Show two years ago, Sandpaper – advice to shape your business” will be in high demand. Sandman PR is giving away a limited number of this publication to switched-on marine business owners. To secure your copy, email your request – along with a brief outline of your business and your contact details – to info@sandmanpr.com.au.